Wayne Rodgers

Executive General Manager of PWR Europe

Wayne Rodgers, Executive General Manager – PWR Europe, Responsible for the management of all European activities including implementation of manufacturing facilities in the UK, driving the development of PWR products into all UK and European market segments while creating sustainable growth policies for the near future.

Motorsport has been Wayne’s lifeblood for over 35 years, initially competing as a rally co-driver he switched from the “hot seat” to a position in sales engineering within the motorsport industry. Relocating to Italy in 2000 Wayne started his international lifestyle of managing various companies within the Brembo Group pivoting between living in the USA and Italy. The experience gained from these roles generated a multi-faceted skill set of Performance and Motorsport products for both two- and four-wheel vehicles.

“The international experience gained over the last 20 years has created a wealth of global contacts and friends within the industry and it is this camaraderie which makes every day of my life in this industry a pleasure to wake up to”.

The successful warrior is the average man with laser-like focus”.

Bruce Lee